Web Strategy Analysis

Web Business Stategy - online and offline advice

During the planning and development of your Web Site Digital Hive will review your content for search engine optimisation and readability, help you develop an effective web marketing plan, create press releases and other activities that will help grow your business and draw visitors to your web site.

Digital Hive provides online and offline strategy and advice to bring more customers to our clients' web sites and businesses.

In putting a web site the World Wide Web (WWW) consideration should be given to the website strategy for promoting the website. Setting up a website for your company is not the web strategy.

Your website strategy should entail:

• Defining your target audience for the web.

• Develop relevant, search engine friendly, keyphrase rich content for your website. Users return to visit a website that provides interesting and relevant web content.

• Align your site with online web communities and website partners. Find and participate in the virtual web communities on the Internet that are relevant to your website content. Engage in reciprocal web links with websites with related interests and related web content.

• Monitor your website, your web content and regularly add new content.

• Market and promote your website. Tell the world about your website via letterhead, all brochures, print ads, PR or radio & television announcements promoting your website. Contact all of your current customers/members to bring them to the new website.

• Set up complementary Facebook, Twitter and other social media pages on the web.

• Respond to feedback about your website, your web content. Is your web content useful to users, to your target markets?

• Monitor website performance. Digital Hive integrates Google Analytics to all is client websites, allowing our web clients to easily monitor web traffic and website performance.